Motion Reel — Line in Motion

A motion graphics study exploring how a simple continuous line can transform into meaningful visual forms and communicate a story throughA A A Motion graphics study exploring how a simple continuous line can transform into meaningful visual forms and communicate a story through movement. The animation uses minimal shapes, bold colours, fluid transitions and carefully timed motion to represent themes such as energy, mobility, connectivity, people and sustainability.

I recreated this piece to study and demonstrate techniques including line animation, shape transformation, morphing, transition design, timing, composition and visual storytelling.

Note: This is a personal motion-design recreation/study based on an original concept by Innogy. The concept and creative direction belong to the original creators; the animation was recreated by me to demonstrate my motion graphics skills.