Nova — Identity

A brand doesn't live in a logo — it lives in every touchpoint. This system was built with that in mind: a distinctive core mark, a full type stack, a palette that reads across dark and light contexts, and guidelines rigorous enough for any future team member to keep the look consistent.

The outcome

Recognition on the first impression. Memorability on the tenth. The identity has been in the wild long enough to prove it holds up across contexts — from packaging and social to onboarding emails and printed collateral. That's the mark of a system, not a logo.